Which rather raises the question: what will happen to all the apprentices? He must be followed around by a fair string of junior versions of himself by now. Which mama duck are they going to attach themselves to now? But wait! The wonderful story of Alan Sugar hasn't ended yet. He's filming a new series of The Apprentice next year! It's almost like the show has nothing to do with him or his job at all!

In fact he's not retiring, just stepping down as chairman. Sir A continue to be involved with his other business interests, which include Amshold, Amsprop, Amsair and Viglen computers. The big man said: "This is a move that has been planned for a while and it's the right time for me to step down from my role at Amstrad. The past 40 years have seen Amstrad grow from a start-up business to the success story that it is today, which is credit to the talented and loyal team here."

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