Yes, Sharon O will be discussing the reasons celebrities appear on reality shows at this year's snappily-titled MediaGuardian Edinburgh International Television Festival. Something of an expert on the topic, she'll share stories from her work on The Osbournes, The X Factor and America's Got Talent in a panel discussion called, wait for it, I'm A Celebrity: Get Me On TV.

A press release states: "In the last 12 months audiences have seen Jodie Marsh marry a stranger, Kerry Katona give birth, Steve Strange manage a hair salon, and dozens of others embarrassing themselves in the name of entertainment." The debate will address "why it seems some celebrities will do anything for exposure". Whether the debate will also address its own role in the fame game, and then within that discussion, discuss that discussion and so on, in a kind of abstract, reality tv-themed version of infinite cats, they carelessly omit to mention.

Came straight to this page? Visit www.availableforpanto.com for all the latest news.