Let's get this straight - there can be no doubt that George Sampson is utterly delicious. Don't get me wrong, I feel nothing but a wholesome maternal love for him. But what's he worth? 10p for a Chomp after school, and a monkey scrub? The Sun today reports that he's so important, so in danger, that security guards are being paid £15K a week to watch over his cherubic form. Three former SAS men have been brought in to guard the teenager, after a hysterical reaction to him on the BGT tour. But one has to wonder: are all these reports of George Sampson mania coming from the George Sampson camp? He's lovely, but really. Security guards?

A source said: "There has been absolute pandemonium surrounding George throughout the tour. There are serious concerns for George's safety. When Simon heard what was happening, he didn't hesitate in hiring costly muscle to make sure he remains safe at all times." It's reported that he had to change hotels twice in Manchester and Sheffield after hordes of screaming fans discovered where he was staying. Tour promoters have even staged diversions to ensure his bus can leave.

Hmm. Someone's definitely doing some good tour promoting here, I think...

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