Hmm, not quite as punchy as "The X Factor", is it? But this is GMTV. Ah, Kate Garraway's still wearing that top, I see. Here, my friends, is the current daytime telly zeitgeist-harnessing initiative, The Sofa Factor. What is it? It's a competition where the winner gets a trip to LA and the chance to present TV Pick of the Day. It's a bit of fun. It's enjoyed by the unemployed and maligned by those employed by the Daily Mail. It's this:

Watch viewer clips here...

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