No, it's not April 1st. It's just the world we live in. Although after a whiff of "eau de x" it's not so much the state of the nation as the state of the floor I'd be worried about.

It must be true though, it's all there in The Sun. Apparently phone voting, buying singles and putting up cash for the tour shows isn't making the show enough money. Now, like some seedy market trader, they're branching out to perfume.

Perhaps we're too quick to judge. Perhaps "X Factor Him" and "X Factor Her" will smell wondrous. Perhaps they really will "let wearers be part of the excitement and glamour of becoming a pop star”. Glamour comes at a price though, as any former reality show contestant will tell you. In this case, the price is £12.99.

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