The great Big Brother word merge

Has reality TV addled our minds so much that we are now incapable of remembering two different names at the same time? I'm led to believe this to be the case after the entire world's penchant for jamming two names together for anyone who even looks at anyone else in the BB house. First we had Chiggy, then it was Lamey, and now Brandy. Or Bramanda. Or possibly something else as no-one can really agree on this one.
Is this something that's going to sweep the nation? Are all couples going to be referred to as one name? Does that mean we can go back in time and rename famous couples? Does John and Yoko become Joke-o? Maybe Bill and Ben are now simply Bin. We didn't call Stuart and Michelle Steller did we? Or Helen and Paul weren't dubbed Help were they? BB8, you've got a lot to answer for! MAKE THE MADNESS STOP! In keeping with this need to merge words together, I'll part with an insult ... fuyunt.
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